Google has rolled out a few adjustments to the associated searches part in cellular search outcomes. The 2 adjustments embrace picture thumbnails subsequent to among the associated searches and a featured snippet with an choice to see extra particulars might present whenever you click on on a associated search outcome.
What modified? The largest change is that for some associated searches, Google will present you a featured snippet versus simply taking you on to the search outcomes web page for that question. So that you see a selected featured snippet and usually are not instantly taken to a brand new key phrase search outcomes web page on Google.
What it seems like. Here’s a display screen shot of the associated searches on cellular for a search on [elevators]:
Featured snippets proven. While you click on on a few of these associated searches, as a substitute of Google taking you straight to a different set of search outcomes, Google will present you a featured snippet for that search outcome. You may have the choice to click on on the featured snippet or request to see extra search outcomes associated to the question.
Here’s a display screen shot:
Why it issues. It’s unclear what share of searchers find yourself even scrolling close to the “associated searches,” not to mention click on on them to see extra outcomes. But when they do and you’re the featured snippet for these associated searches, you might find yourself getting extra visitors. As you’ll be able to inform, featured snippets have gotten extra essential, not simply due to Google Assistant and Google House gadgets, and never simply because it’s the “place zero” in Google’s search outcomes but additionally as a result of they now are utilized in associated searches.
About The Creator
Barry Schwartz is Search Engine Land’s Information Editor and owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on SEM matters.